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GeniusRabbit

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RTB on fingers

RTB (Real Time Bidding) the mechanism of monetization of traffic by more highest price or selling the traffic which the ad network can’t monetize itself. It could be compared with the big auction where one ad network is the auctioneer all other is participants. The auctioneer to announced the lot, some participants make a bid, and the bid with the highest price wins the lot.

Auction


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